Search Constraints
Number of results to display per page
Results for:
Resource Type
Others
Remove constraint Resource Type: Others
« Previous |
1 - 50 of 145
|
Next »
Search Results
-
Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Learners read how each of the steps in 5S can be used to organize an office.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
-
Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This provides all the resources to help you prepare for the Applied Knowledge, Applied Skills and Strategic Professional exams.
- Course related:
- AF5141 Corporate Financial Accounting
- Subjects:
- Accounting
- Keywords:
- Association of Chartered Certified Accountants (Great Britain) Accounting -- Examinations
- Resource Type:
- Others
-
Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
4RealSim serves its customers by providing Dassault Systemes’ SIMULIA products (Abaqus, Isight, Tosca, fe-safe, Simpack, XFLOW), VCollab and HyperSizer.
4RealSim offers high-quality Finite Element engineering services to assess, validate and optimize the response of products, assemblies and processes.
4RealSim offers training and mentoring to learn the analysis tools and improve FEA methodologies. Trainings are available online or organized in class rooms.
4RealSim offers customer-tailored and regulatory compliant Computer Modelling & Simulation services for the life-science and medical-device industry.
- Subjects:
- Business Information Technology and Computing
- Keywords:
- Abaqus (Electronic resource) Finite element method
- Resource Type:
- Others
-
Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
We use Artificial Intelligence, Digital Finger Printing and Profiling to track your competitors' every move across all platforms including TV, Print, Outdoor, Radio, Digital, Mobile and Social Media. Be it a corporate campaign, new product launch, promotional messages, event announcement, to just a casual greeting, we alert you the minute it's out there so you can respond immediately.
- Subjects:
- Advertising Design and Marketing
- Keywords:
- Advertising campaigns Commercial art Advertising
- Resource Type:
- Others
-
Others
Agent based modeling focuses on the individual active components of a system. This is in contrast to both the more abstract system dynamics approach, and the process-focused discrete event method. With agent based modeling, active entities, known as agents, must be identified and their behavior defined. They may be people, households, vehicles, equipment, products, or companies, whatever is relevant to the system. Connections between them are established, environmental variables set, and simulations run. The global dynamics of the system then emerge from the interactions of the many individual behaviors. AnyLogic combines professional discrete event, system dynamics, and agent based modeling in one platform for efficient, no compromise results. In our white paper, Multimethod Simulation Modeling for Business Applications, we investigate these three main simulation modeling approaches and construct a multimethod model example to illustrate the advantages of multimethod simulation modeling. Read the white paper and see why hybrid models are always a better choice!
- Course related:
- CE631 Simulation and IT Applications in Construction
- Subjects:
- Business Information Technology and Computing
- Keywords:
- Computer simulation Multiagent systems System analysis -- Data processing
- Resource Type:
- Others
-
Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
-
Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
BIS statistics, compiled in cooperation with central banks and other national authorities, are designed to inform analysis of financial stability, international monetary spillovers and global liquidity.
- Subjects:
- Finance
- Keywords:
- International finance -- Statistics Banks banking International -- Statistical methods
- Resource Type:
- Others
-
Others
The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
In this learning activity you'll define and explain the broad steps in achieving quality in an organization.
- Subjects:
- Management
- Keywords:
- Quality control Quality assurance Industrial management
- Resource Type:
- Others
-
Others
This sequence is ideal for students or early data science professionals who want to strengthen their knowledge of fundamental probability and statistics concepts. Mastery of Mathematical Fundamentals is a prerequisite.
- Course related:
- AMA1110 Basic Mathematics I – Calculus and Probability & Statistics
- Subjects:
- Finance and Mathematics and Statistics
- Keywords:
- Probabilities Mathematical statistics Business mathematics
- Resource Type:
- Others
-
Others
Learners will examine the four steps to listen actively to improve relationships.
- Subjects:
- Management
- Keywords:
- Interpersonal relations Interpersonal communication Industrial management
- Resource Type:
- Others
-
Others
Students read about the use of business cards in various countries and the customs that Americans should follow when presenting a card in those parts of the world.
- Keywords:
- Business cards Business etiquette
- Resource Type:
- Others
-
Others
In this interactive lesson, learners read the rules for filing business records and then test their knowledge in a series of exercises. Immediate feedback is provided
- Subjects:
- Management
- Keywords:
- Records -- Management Filing systems
- Resource Type:
- Others
-
Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
-
Others
Students read about cash flow problems and review suggestions for dealing with them.
- Subjects:
- Accounting
- Keywords:
- Cash flow
- Resource Type:
- Others
-
Others
Causal Inference for The Brave and True
- Course related:
- MM501 Research Methods
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods
- Resource Type:
- Others
-
Others
Learners read about the benefits of grouping machines together for an efficient flow of the product.
- Subjects:
- Management
- Keywords:
- Production planning Manufacturing cells
- Resource Type:
- Others
-
Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
In this interactive object, learners identify the feelings and values that motivate them and others to take responsibility for improving ethics in the workplace.
- Subjects:
- Business Ethics
- Keywords:
- Ethics Business ethics Professional ethics
- Resource Type:
- Others
-
Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
In a series of three interactive exercises, learners explore the relationship between process cycle time and defect detection, and between process cyle time and smaller batch sizes. The techniques of lean/JIT are applied to achieve the continuous improvement (kaizen) goal of reducing inventory by pursuing one-piece flow.
- Subjects:
- Management
- Keywords:
- Production planning Production control
- Resource Type:
- Others
-
Others
In this learning activity you'll plot GDP data on a graph and determine a phase of the business cycle.
- Subjects:
- Economics
- Keywords:
- Gross domestic product Business cycles
- Resource Type:
- Others
-
Others
Learners follow the step-by-step process the U.S. Government uses for creating the federal budget. The topics of budget surpluses and deficits and the federal deficit are covered.
-
Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
-
Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).
-
Others
Resources for those looking to understand economics. Essays, e-books, blog posts and latest developments on the UK and global economy.
- Course related:
- HTM3208 Tourism Economics
- Subjects:
- Economics
- Keywords:
- Economics
- Resource Type:
- Others
-
Others
Learners review office processes to find ways to save time.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
-
Others
Download, graph, and track 672,000 US and international time series on economic data from 89 sources.
- Subjects:
- Economics and Finance
- Keywords:
- Economics -- Databases Economic history -- Statistics -- Databases
- Resource Type:
- Others
-
Others
Learners follow the FMEA process to predict potential failures and to prevent them. This activity uses the example of getting to work to help participants comprehend the concepts and to apply them to their own work processes.
- Subjects:
- Management
- Keywords:
- Six sigma (Quality control stard) Corporate culture Production management -- Quality control Process control
- Resource Type:
- Others
-
Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
This objects reviews the Five "S" manufacturing system and helps learners to remember the process.
- Keywords:
- Industrial efficiency
- Resource Type:
- Others
-
Others
A free marketing simulation game designed for use by lecturers and instructors, to help their students to understand various marketing concepts. Instruction video and PowerPoint slides are included. The game can accommodate up to 10 teams to play at the one time, and up to 8 rounds. The simulation game is built in Excel, requires no special software to run and does not include any macros.
- Subjects:
- Marketing
- Keywords:
- Marketing -- Simulation methods Management games
- Resource Type:
- Others
-
Others
The learner reads an explanation of all of the elements that comprise a future-state map. A map is shown.
- Keywords:
- Process control Manufacturing processes Production management
- Resource Type:
- Others
-
Others
All resources and notes from the Complete Web Developer in 2022: Zero to Mastery course
- Course related:
- COMP3421 Web Application Design and Development, LGT3109 Introduction to Coding for Business with Python, COMP3211 Software Engineering, and COMP1001 Problem Solving Methodology in Information Technology
- Subjects:
- Computing
- Keywords:
- Web sites -- Design Web site development
- Resource Type:
- Others
-
Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
- « Previous
- Next »
- 1
- 2
- 3